The Pennsylvania Liquor Control Board is losing almost one-third of its existing wine kiosk locations. Wegmans Food Markets has notified the LCB it will be removing the wine kiosks serving 10 of its stores in Pennsylvania, saying they did not fit well with the store environment.
In a statement, the company said they hoped its customers would find the kiosks to be a valuable addition to their shopping experience, but that proved not to be the case. The statement says customers want the convenience of purchasing wine in a supermarket, but found the choice of items too limited in the kiosk.
Stacey Witalec, spokeswoman for the LCB, says the decision will not affect the kiosk program. She says they’re focused on bringing convenience, selection and value to customers through the kiosk opportunity. She says they will continue to focus on the locations that are still operating as well as any future opportunities.
There are 22 other kiosks statewide and a number of leases pending with Wal-Mart’s stores.
Witalec says the LCB continues to evaluate the program, as they have done since the pilot launched last June. She says they will continue to listen to their customers, making sure they’re seeing the selections they’d really like to purchase in the kiosk in their area.